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CATEGORY

Photography, Strategy

CLIENT

KIKIITO

Effortless modern aesthetics

The Japanese born, London-based artisan and designer, Kiki Ito has unveiled her brand-new collection of luxurious, contemporary bags inspired by her childhood passion for gymnastics.

The JO-NETSU collection references the concepts of determination and suppleness, juxtaposing modern aesthetics and materials with applied craftsmanship. Minimalist in design and adornment yet inherently strong and flexible thanks to the symbolic use of flexible neoprene rubber cord, JO-NETSU empowers wearers to create their own effortless style.

CREDIT

Creative Director

Photographer

Photography Assistant

Andre H.Modeste

Daniel Igbinyemi

Micol Ronzi

Stylist

Make up artist

Hair

Yasmine Sabri

Abi Lawrence

Tarik Bennafla

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